Marieluise Fleißer was an important German writer of the early and mid-20th century and already well ahead of her time.
In her works, Marylou (as we affectionately call her) wrote about marginalised women seeking their freedom in a world designed for men.
She once said: 'Men have an addiction to belittle the people with whom they deal, in this easy way they elevate themselves'.
She not only suffered from the patriarchal structures of her time, but also tried to actively fight them with her literary work in order to pursue her passion for writing.
We had the honor to redesign the exhibition at her birthplace in Ingolstadt, Germany and created femlit. The house stands for feminism and literature and unites and empowers women and feminists to unite and encourage each other.
With different spatial concepts, we bring together Marieluise's literature, motivated writers and readers and feminists.
We unite and empower women and feminists to connect and encourage each other in this safe space.
5th semester, 2024 // spatial design & campaign
realised together with Lucie Priller
The outdoor campaign is incredibly provocative to draw attention to the exhibition.
We used real German rap quotes that clearly show the grievances among women today, as well as in the past. As harsh as it sounds – literally nothing has changed in 100 years. The stereotypes today are the same as when Marylou was still actively fighting the patriarchy. We used the traditional versus modern typeface to show this lack of change.
You can find the English translation below.
if she goes out looking like a bitch –
it's her own fault
women alway gossip –
preferably about others
hand on my glass when i party –
because i'm a girl
Why is it my personal favourite?
The project is not necessarily the design discipline in which i see myself in the future. Spatial design? I hardly know her.
However, in terms of content, the project is everything I could ever hope for in my career. Stand up for my values through my work, draw attention to important issues and make the world a little nicer? Yes, please!
We were inspired by many women on this project and I learned a lot about disciplines that would otherwise have been completely undiscovered to me in a design context.
