pille + prestige

a web series developed to humorously stop the decline of german pharmacies through expert specialisation

           The german generics manufacturer ratiopharm came to us with a special request: We need a concept to save local pharmacies from dying.

           The solution is 1.80m tall, bearded and twins.

pille and prestige help pharmacy owners and their staff to specialise their pharmacy according to their interests, personality and location.

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           The most important usp in a pharmacy is personal, competent advice.

In addition to their regular product range, they will be able to offer specialised advice on topics like dogs, sex, or weed. Sounds strange, but it's highly demanded. Customers benefit from highly specialised staff to meet their needs.

           The whole makeover process will be available as a web series.

Besides the entertainment aspect, it may also inspire other pharmacists to specialize their pharmacy.

           But what about ratiopharm?

They benefit by expanding their product range and retaining their biggest customers.

Now check out the awesome pharmacies we've created!

5th semester, 2024 // motion & branding; spatial design

realised together with Lilith Back, Olivia Frankhauser, Carolin Cvalla, Manuel Gunzner, Julian Stadlymeyer, Jan Hettich